Marketing and Management Ethical Issues in Marketing Field

Question: Describe about the Marketing and Management for Ethical Issues in Marketing Field. Answer: Introduction In consideration in all the management fields, marketing is taking most of the crisis which it is no doubt that the concern to have morals and social responsibility in general is an important goal. Critics in marketing, has a point falling into issues of having a misleading advertisement to extravagant impartment of pressure to customers. The pricing of products should neither not be at an ignored state. (Rachael and Neal, 2012). In all the activities all those that tend to have consumer concern about deviation then are unethical in the marketing profession. Fundamental reasons to have criticism in the market it is the need to have an open platform where it will not encourage materialism. If ethical aspects are not at a close follow up then, generation of stress on the consumer will affect the buyer's ability to the market. (McKenzie et.al, 2016). Thus the two points to be in consideration is the critics of unethical issues and the other to be able to accept the ethicality of the mar ket functionality, in turn, this leads to customer satisfaction and hence achieving the marketing goal. The object of this paper is to come out openly on matters pertaining marketing ethicality. Ethical issues in the marketing field Ethics are in a constitution of all the marketing practices where this is regarding social marketing. While not trying to ignore profits in a business set-up, which is the primary goal of a business and the central social marketing, there is an existence of justice in the side of the consumer which needs to be in observation. (Rachel, 2010). In general, social marketing refers to all practices which are correct regarding their effect on the consequence implantation in the society. An emphasis on achieving a balance among most businesses is a concern and the needs for long term relation of business. (Kotler et.al, 2015). Although social marketing is a very long time activity, its moral implications tend to remain in development state. Many a times ethical issues are reportedly in a report in organizations including companies and non-profitable organizations. The main ethical issues are in discussion bellow. Management of product and services Administration of the goods and services contains most of the necessary marketing activity, which may also have the influence of causing doubts regarding having ethical issues in the marketing sector. (Johnstone and Marshal, 2016). Most corporations will have to import products which have an extremely short life in the market so as to have an advantage of benefiting from the purchases of the products. It will also extend to when the customers buy the product after having a stimulating advertisement even when the products are not satisfying the actual functionality and needs of the products expectations. Advertisement The primary marketing strategy for every any product is advertising; it will have a huge and powerful influence in the market thus it is in a term as the most powerful instrument in marketing and management. It is, however, the means of marketing that has had to suffer the strongest in the critics and the general restrictions which have been at an implication by the legislative frameworks. (Heizer et.al, 2016). The precise boundaries of law abiding and moral ethics is something that needs a clear visualization to have a better output. A better way to have this in context is the process of a flux of information directed to the consumers. It has a result of causing the creation of messages which can have unattributed of dangerously efficient. (Heizer et.al, 2016). When a commercial product, for example, is a projection into an individual who is a legend in the business, this may include the actors. Such a step will make the product be in a position of having a higher market value due t o the influence of the famous individual glorifying the product. It may result into hot dipping of people into the product without being much of the concern about the outcome if there is any side effect of the product. Marketing research Marketing research has been at a characterization of being a general objective to some major questions which are at a fundamental ground concerning its moral side. Some researchers will have a suggestion of making a marketing research an intrusion to an individual's personal live and consumers' data. Most of the opponents' o rivaling organizations and companies have had an accusation of making marketing research as a pretense to make sales. (Harris, 2015). It tends to be unethical for it influences the general outcome where most of the participants will have lost their privacy. Pricing Most of the products characterization, the price, become a vital part of the consumer. Thus the customers' means to have the aim to have a maximization of the quality to its price ratio is a concern. (Lynne et.al, 2012). At a different perspective, the legislative implications of a framework to have an accurate pricing and strict laws to some products seem to be failing for some business which is not restrained by the laws. (Grohar et.al, 2016). Thus they tend to fool the consumers, such practices at mainly an encounter during sales and the event of offering discounts to products. At some extent the discounts offered are not a genuine offer rather a subtraction from the fictional initial price which tends to be higher than the regular price. International marketing International marketing firms have been in the spotlight of the ethical concerns. Most of the practices at this point land into having a lot of unethical issues. As a concern for health in the international market, the tobacco industries are out to make advertisements to campaign in the USA so as to discourage teens from smoking. (Farrel and Fraech, 2016). It is evidently true that these companies have been investing money so as to spread the purchase of tobacco purchases in the Asia and Africa continents. Thus in trying to make a marketing distribution consent they use a fee cigarettes technique which is not matching the ethical grounds for marketing. Regarding the cigarettes example, an open forum can be at a clear view that an individual's desire is not always to be in fulfillment at a short term. Marketing may not be in a direction by a single organization but rather should have many anticipating societies to try and fulfill the needs of a company. Businesses in Australia with ethical issues In Australia some companies have been in involvement in unethical issues, for example, the Baiada is a multi-billion company which is dealing which production of cheap poultry in Australia. It has been receiving critics over the exploitation of workers right, which is unethical. Employees and growers have been raising a red flag to it, the suggestion in place are that it is in control with two strong private companies. (David and David, 2016). The Australian competition and the consumer commission has it that the seemingly increasingly concern about the concentration of the companies power in the hands of the two parties causes a lot of invariably more unsettledness to the workers. It is also in the verdict of a critic that it has to process misleading the Australian customers, about the exact way of the chicken they eat, are raised. (Crittenden, 2015). Workers get small wages, in comparison to the profits made by the company. With such advertisement issues in the company, the indivi duals consuming the end product are not in a clear verdict to understand the production process of the chicken. When this solved then, a fair ground would emanate to help the workers exploitation. The second company example is the Wesfarmers or the Coles it has received critics over the anti-competitive behavior and gaming which is unethical for any company or business to acquire profits. In recent research studies show that the company has billions of retail sales is taken by the corporate. (Dinnie, 2015). The companies have been on the verge of a free extent of its interests which include the groceries and fuel and other incentives which the consumers will pay. At least forty percent of the amount in every dollar spent at the shops is directly going to the Wesfamer retail entity. According to the Australian competition and consumer, a commission has its say as that the company is inheritably anti-competitive to get into new industries. Conclusion In conclusion, ethics has been the recent area of embodiment in the marketing field and thus most of the social environment in the employment of the activities are at a consideration of having a decisive competitive advantage. (Carrol, 2015). While that is in place, the consumers interest to be able to have a stake in the increase of ethical provision as consumption keeps on increasingly every time. (Carlos, 2016). The need to have ethical issues is to try also to protect the environment which if not keenly in the watch on the situation may be at risk due to non-ethical issues which may consist of manufacturers getting toxic material into the products which might cause harm to the environment at a later time. 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